OLIPOP Influencer Event

OLIPOP is a soda alternative brand made with plant-based ingredients and prebiotics. In the fall of 2020, the brand released a vintage production as part of its marketing plan, promoting the poppy nostalgia of the brand and their new flavor, Orange Squeeze. This influencer/media event brings the brand's campaign video to life by translating its vibrant nostalgia into an interactive influencer experience. Guests will leave with fun memories, knowledge of OLIPOP's surprising health benefits, and a desire to purchase the brand’s products.

Scope: brand research, location scouting, concept development, space planning, ambassador guide, invitation design, event collateral, target influencer/ media, visual identity